Founded by NS Retail Co., Ltd. in 2007, PETITFEE specializes in daily facial and body care products that promote skin resilience and vitality. Getting its name from the French words "petit fée," which means "tiny fairy," the brand develops its avant-garde products from hydrogel, the jelly form of water that deeply moisturizes skin. The Gold & EGF Eye & Spot Patch, Gold Neck Cream and Gold & EGF Hydro Gel Mask Pack are among some of its bestsellers.